The Blog
Business tips for business owners about branding, web design, entrepreneurship, and a few things in between.
Hi, I’m Haley
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What Are Brand Guidelines, and Do I Need Them?
Get answers to your burning question, "what are brand guidelines?" and learn why you need these standards to build a successful brand.
Your Guide to Brand Typography and Hierarchy
Have you ever heard the term "font hierarchy" and thought it was just designer lingo? In this article, I break down what typographic hierarchy means simply.
Why Simplicity is My #1 Brand Value
What does it mean for a brand to be simple? Let’s talk about simplicity as a brand value and how simple brands benefit in BIG ways.
How to Create an Instagram Landing Page on Squarespace 7.1
Ditch the link in bio tools. Learn how to build your own Instagram landing page on Squarespace with copy and paste code to start generating more traffic to your website.
Simple Website Navigation Best Practices (+ Mistakes to Avoid)
Learn how to guide website visitors through your content with a simple website navigation menu that highlights the most important pages (+ example layouts).
9 Essential Small Business Tools for Entrepreneurs
Check out the nine small business tools and resources that I use every day to organize projects, streamline my client process, and minimize overwhelm!
4 Logo Variations Every Brand Identity Needs
Today, I’m demystifying the designer-speak and explaining the four different logo variations (+ examples) that every brand needs to complete its brand identity.
Brand design inspo: Autumn color palette
Are you currently rebranding or starting the brand design process for your new business? Here's a balanced autumn color palette to consider!
Brand Strategy vs. Brand Identity: What’s the Difference?
Looking to brand your business, but lost in all of the designer lingo? Learn the difference between brand strategy vs. brand identity (and why you need both).
What Is Copywriting, and Do I Need It for My Business?
Do you feel clueless about what copywriting is, what copywriters do, and the benefits of copywriting for your business? Well, you’re about to find out.